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Flowers are an integral part of our culture and daily life. They are used for home décor, gardening, and flower deliveries, bringing joy to people worldwide. One of the most popular flower types is the rose, which is considered the most beloved flower both in Israel and around the world.
In this article, we will explore the significance of roses, their commercial cultivation, and the best ways to preserve the freshness of flowers after cutting.
Roses belong to the Rosaceae family, with approximately 200 different species. They come in a variety of colors, with red, pink, white, and yellow being the most common. Roses are the most popular flowers among florists, gardeners, and customers alike, often used in romantic floral arrangements.
There are two peak seasons for rose demand throughout the year:
🌍 Globally – During winter holidays, such as Christmas and Valentine’s Day.
🇮🇱 In Israel – On International Women’s Day and Valentine’s Day, when there is a significant increase in demand for rose bouquets and romantic flower deliveries.
Beyond their use in floral arrangements and gifts, roses also play a role in alternative medicine. Rose water, extracted from rose petals, is used as a medicinal plant, known for its anti-inflammatory properties and its effectiveness in treating respiratory infections, ear infections, and eye inflammations.
Israel is a global leader in commercial flower cultivation, with its main crops including roses, gerberas, chrysanthemums, orchids, and lilies. Most commercial flower cultivation takes place during winter, with the flowers primarily exported to Europe, especially to the Netherlands, the world’s floral trade capital.
During winter, roses are grown in climate-controlled greenhouses made of glass or polyethylene. Maintaining a stable temperature is crucial for ensuring high-quality blooming, which is why farmers use advanced climate control systems.
In recent years, there has been an increasing awareness of home flower cultivation, alongside a rapid expansion in flower delivery services in Israel, with thousands of flower bouquets delivered daily across the country.
After flowers are cut, proper storage and care are essential to extend their lifespan and maintain their freshness.
Every plant absorbs water through its roots, which travels through the stem’s xylem vessels. This process allows the flower to stay fresh. However, if the plant loses more water than it absorbs, it begins to wilt.
✔ Remove unnecessary leaves and wilted flowers – Reduces water evaporation and preserves the bouquet’s vitality.
✔ Keep flowers at a cool temperature – Slows down dehydration; avoid placing flowers near direct heat sources.
✔ Cut stems diagonally – Re-cut stems every three days to improve water absorption.
✔ Add a small amount of bleach to the water – Half a teaspoon of bleach in the vase water prevents bacteria growth and keeps the water fresh.
✔ Use lukewarm water – Placing stems in warm water (about 40°C / 104°F) allows for faster water absorption.
1️⃣ Boil water and let it cool slightly until the steam reduces.
2️⃣ Dip the lower part of the flower stems into the hot water for 2-3 minutes.
3️⃣ Do not re-cut the stems after this treatment to allow the plant’s transport system to function properly.
To keep cut flowers fresh for longer, you can store them in a refrigerator at 4-5°C (39-41°F). Avoid storing them near fruits, as fruits release ethylene gas, which accelerates flower wilting.
In recent years, flower delivery services in Israel have significantly expanded. Today, it is possible to order romantic bouquets, modern and classic floral arrangements, or unique flower designs to surprise your loved ones with an unforgettable gift.
Roses and flowers play a vital role in both Israeli and global culture. Whether for commercial cultivation, home use, or flower deliveries, the flower industry continues to thrive and evolve.
If you want to preserve the freshness of your cut flowers or order high-quality flower deliveries, follow the right care techniques, and enjoy vibrant, fresh, and stunning flowers for days.
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